Scott Lucas Strategies

Smart Business and Marketing Strategies for Smart Marketers

How To Do Your Due Diligence In MLM

From past and present experiences in the last 7 years being involved with several MLM and direct marketing companies,  I’ve discovered how to do your own due diligence looking at MLM and other business opportunities. The following step-by-step plan is what Scott does and should be something you do when looking at a MLM company.

 

The first thing is to read a MLM company’s “Policies And Procedures” (aka. Distributor Agreement) This is YOUR contract on how to do the business. These are the requirements the company has put on you to perform. If you are found violating the P&Ps, you’ll be terminated. Some phrases used are warning signs…

 

“company reserves the right to terminate distributor with or without cause as they deem necessary…”

 

Look for words like “ongoing, regular, continued” which (if you look in the dictionary for their meaning) mean – you can NEVER retire!

 

So read your company’s Policies And Procedures. If you don’t know where these are, look in your back office or on the website. If you can’t find them in these places, THAT’s another red flag.

 

The second thing is to Google the company and corporate staff.

 

Have they ever built an organization, a downline? If they’ve never built a downline, what have they done in the past? Also, if they’ve NEVER been in MLM, built a downline… would you really want to join the company???

 

Google the company. Google the product. Just remember not all reviews, comments are bad. That’s just marketing to different niches. We’ll discuss that later.

 

So the second step is to “Google” them :) Become a “critical thinker in business“; a private investigator.

 

The third step, and final for right now, is to ask yourself this ONE question:

 

How many CUSTOMERS (not downline members) do I need to earn $500 a month in residual monthly income? $1,000 a month? $2,000 to $10,000 a month?

 

When you figure out that number, ask yourself if it’s realistic for you and the people you coach to reach it. If it’s not, you’ll know what to do.

 

While finding business partners is crucial to your business, without actual CUSTOMERS (who are NOT independent associates or whatever) buying from you, your business will never grow.

 

Imagine you’re retired and on the beach with your spouse and kids. If ALL you’ve been doing is recruiting and sponsoring, and you’ve NEVER RETAILED your product/service… do you really expect to be retired?

 

You’d have to “come out of retirement” because all you’ll have is a bunch of distributors recruiting, recruiting, recruiting when they SHOULD be retailing, retailing, retailing!

 

Scott Lucas

270-872-6990

scott@scottlucasstrategies.com

Why I Switched From Hostgator To GVO

The “live” GVO webinars really explain why GVO hosting is different.

 

GVO offers a mass market, turn key web hosting and internet marketing solution that is 10 times cheaper than the competition.

 

So who could use this system?

 

  1. Anyone with a small business on or offline, they all need an internet presence.
  2. Any home based business entrepreneur looking to effectively market their product and themselves online.
  3. An author, speaker, promoter, marketer of any type, teacher or even a politician.

 

I mean, show me where anyone can get…

 

  • Web Hosting ($5-$10 a month)
  • A professional auto responder service ($10-$20 a month)
  • Professional video hosting with statistics ($10-$20 a month)
  • A fully functional video conference room for 4 people ($10 – $20 a month)
  • The VERY BEST internet marketing training and coaching (free – $97 a month)
  • A compensation plan paying out 80% commissions every month!!
  • A rock solid product and system that kills ANY competition!

 

All for less than $10 a month… when you could be spending $35 or MORE a month!

See, GVO provides the ability to not only effectively market yourself but is also giving you the ability to SAVE MONEY, and not waste it.

 

I hope this makes sense…

 

Scott Lucas

270-872-6990

scott@scottlucasstrategies.com

Top 3 Things I Do To Guarantee My Success As An Entrepreneur

Most times than not, people are unaware of the 3 things involved in being successful as an entrepreneur. Owning your own business can be the most exhilarating time in your life to become your own boss, and living life on your own terms.

 

However, its hard. Most people don’t succeed because you are responsible for your own work, not someone else who you address as a “supervisor” who tells you what to do. The average hard working person knows this too well. We’re use to having someone else tell us what to do, pulling the strings, when to come in to work, when to leave, when to take breaks and so on.

 

You go to work, punch in, start working and then you leave when your work is done. You’re working for hours on end doing the tasks someone else tells you to do so you can make your boss, or company richer while their paying you an hourly wage that may be less than what you think you’re worth.

 

Not a great feeling, right? So whats the solution? How does one go from working all their lives for someone else, under their rules, getting paid for hours worked to working your own hours and only getting paid for your results?

 

Sometimes it’s scary. When you are your own boss, you can work hours on end every day for a week or more and not earn a dime? Versus working for someone else knowing you have a check coming to you once a week and all you have to do is follow someone else’s rules, do your job and you get paid regardless if your company had a bad week!

 

As you can see, there are many pros and cons to staying in your job/career to being an entrepreneur. The question you need to be asking yourself right now is…

 

“What’s it going to take for you to STICK with your dreams and goals so you can become an Entrepreneur?”

 

Well, here are the top 3 things I do to guarantee my success as an entrepreneur. These three things are in no particular order but without one, you won’t see the true power of being an entrepreneur. In fact, I’ll dare say that with all 3 you WILL succeed. Period!

 

1. Intensity… Mediocrity has no place. Having intensity with your business means getting it done, no matter what! You have to know what you want (Own your own business) and get the job done with strength, will power and the all knowing you WILL GET IT DONE! Intensity will get you through the rough, rough times…

 

Intensity will give you the hope and vision to succeed when others, even ourselves at times, say we can’t. Being intense with your business is the most important thing that has helped me stay strong after years of failure. Without intensity, we will die with mediocrity. We’ll burn inside with our fire never getting a chance to flare up into amazing successes.

 

2. Urgency… Being slow has no place. Granted we’ve heard “slow and steady wins the race.” That’s a great fable but the missing piece is being the turtle who will “eventually” get there. Yeah, you might eventually get to where you’re heading but having a sense of urgency will propel you against all odds and will guide you to the finish line. Without urgency, you’re just waiting in line. Next… next… next…

 

“When will you be NEXT?”

 

“Will you wait on someone else, or create your own urgency and get the job done NOW?!”

 

3. Enthusiasm… Blah won’t cut it. I’m sure you’ve heard this before but this is worth repeating because it is soo true. The last four letters are IASM which is an acronym for I Am Sold Myself. If you’re not sold on you being an entrepreneur, then don’t even start!!!! Not having enthusiasm for being your own boss is like working a job you hate. Do you hate making more money? Do you dislike setting your own hours, having a life you can call freedom? If you do, you probably wouldn’t have kept reading :)

 

Having intensity, urgency and enthusiasm is all you need to start your own business. Everything else is secondary because without those 3 you will fail!

 

My wish is for you to succeed, no matter what! So stop what you’re doing and start your own business today!

 

Scott Lucas

270-872-6990

scott@scottlucasstrategies.com

5 Step Website Review – Become.com

Every now and again I’ll review websites according to my specific criteria. Let’s call this my personal “5 Step Website Review Checklist”.

 

  1. Something I already use or will use
  2. Not only beneficial to me, but also to you- my subscriber
  3. Site has to save me, and you, something (ie. time, money, etc.)
  4. Offer has to be WORTH the time/money to participate
  5. Topic of site must be trendy, or something other people are already using

 

So my first review is about Become.com. This site is a shopping site. Now, you’re probably wondering how this site meets my 5 Step Website Review Checklist.

 

Here’s how…

 

Steps 1-3. Something I will be searching for in the near future is an automatic hole punch. Why? Because I plan creating some offline content to expand my writing and I’m going to need an automatic hole punch to save time. And because I can shop for the best deal from one website, I’ll also be saving money which is beneficial to me. If you’re a writer and plan on creating offline content, you’ll want to get one.

 

Steps 4 and 5. Become.com is worth my time due to its search and compare function with other sites. Let’s say we’re searching for electronics specific to the manufacturer so for arguments sake, we’ll choose VCT electronics website. (I just chose VCT due to their reliability and also the fact you can find them anywhere online like Amazon or Ebay.) This meets steps 4 and 5 because electronics will always be trendy and everyone has some kind of electronic in their house.

 

In conclusion, if you want to visit one site that can help you save time and money visit Become.com

 

Scott Lucas

270-872-6990

scott@scottlucasstrategies.com

Process This !&%$

Processes make up a system.

 

Have you ever seen a French fry fryer on the right side of a McDonalds? … No.

The ice cream machine is on the right, next to the coffee maker. The French fry

fryer is on the left where the dive thru is.

 

That’s just one example of how processes make up a system.

 

By definition a process is “a series of actions or steps to achieve an end.” Also,

system is defined as “a set of connected things working together as parts of a

complex whole.”

 

Processes can be insisted as actions and even steps. They can also be connected

to make a small thing bigger than big.

 

Success is a process. It’s the small things we do each day (process) that gives us

the ability to accomplish big goals by doing the small things on a daily basis.

All in all, processes are done everyday no matter how big or small.

 

Here’s to your success following the process! :)

 

Scott Lucas

270-872-6990

Scott@scottlucasstrategies.com

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